When customer loyalty experts, Chip Bell and John Patterson, were looking for organizations that create exciting customer experiences for their new book, they featured Miller Brothers. Their book is titled Take Their Breath Away: How Imaginative Service Creates Devoted Customers.
Bell and Patterson explain that the key to a successful enterprise is value-added service, but the secret to great customer service is surprising customers with a "value-unique" experience. Take Their Breath Away provides ideas and insights for all who want to create a stunning, mind-blowing customer experience. This is not about a delightful "wow;" it's about an unexpected "whoa!"
CNBC's Jane Wells featured the book and Miller Brothers in her article "Spend Less, Make More." Wells asked Bell and Patterson for a dozen real life cases and Miller Brothers was the first one mentioned.
Robby and Greg Miller were commended for "listening to their customers and incorporating those ideas into the design of their store. The focus on comfort does not stop with design and decor."
Robby and Greg are proud to be included in this book in the company of Ritz-Carlton, USAA, Universal Orlando, MicroSoft and Starbucks.
Author John Patterson lives in Atlanta and is founder and President of Progressive Insights located on W. Paces Ferry Rd. With over twenty years of leadership experience, his consulting practice focuses on helping organizations create and sustain incredible customer experiences that lead to greater growth and profits. Personally, we know John from the Tophat and UGA soccer fields where he and his wife, Katie cheer on their daughters.
You can find the book at our store or visit Take Their Breath Away.
